KCC GLASS Corporation, a representative glass and interior design company, has earned the top honor for six straight years with its flooring brand SUP in the category of residential flooring materials in the survey for 2021 Korea Brand Power Index (K-BPI) which was supervised by Korea’s Most Admired Companies (KMAC).

K-BPI is a major South Korean index for brand evaluation that turns 23 this year. It measures brand power through consumer surveys to estimate the brand performance for Korean industries and businesses. KCC GLASS Corporation’s flooring brand SUP has again proven itself the most recognizable flooring brand for consumers, as it has clinched the top honor for six straight years in the category of residential flooring materials in the survey.

In particular, SUP showed its competitive advantage in the category of initial brand awareness among its competitors and got the highest scores in the survey for brand loyalty such as brand image, purchase probability and preference.

Notably, it is believed that the company got a high score for greatly reinforcing the lineup of highly functional floorings to enhance the safety and life value of customers.

KCC GLASS Corporation acquired Pet Product Safety Certification (PS certification) last year for the first time in the industry and launched its kid/pet-friendly flooring product, “SUP DODAM”. This year, the premium flooring, “SUP HYUGAON” has been launched which boasts its luxuriousness by perfectly reproducing the texture of natural materials and excellent underfoot comfort through a high-elastic cushioning layer. The company has been leading the flooring industry by continuously launching the products that satisfy the new needs of customers that put a value on safety and space.