KCC GLASS Corporation has earned the top honor for five straight years in the category of residential flooring materials in the survey for 2020 K-BPI (Korea Brand Power Index).

KCC GLASS Corporation has proven itself the most recognizable flooring brand for consumers, as its flooring brand ‘SUP’ has clinched the top honor for five straight years as completed by this year‘ s survey which was supervised by Korea‘ s Most Admired Companies (KMAC). In particular, the company demonstrated competitive advantage through the full range of the power of brand loyalty such as brand image, purchase probability, and preference. It is believed that the company got a high score for its reliable products, because they came from a lineup of highly functional products that focused on the safety and health of consumers.

The SUP lineup is divided into sheet flooring and wood flooring.

Sheet flooring has enhanced stability and eco-friendliness for users by applying cypress oil and anti-slip feature and acquiring (as the industry’ s first) the Atopy Safety Certification. Also, SUP made it to the hall of fame when it received the top honor for 10 straight years in the KS-QEI survey last year.

Flaunting a modern design that imitates the natural color and feel, wood flooring goes with any type of interior decoration and can fill a space with natural wood grain.

K-BPI is a major South Korean index for brand evaluation that turns 22 this year. It measures brand power through consumer surveys to estimate and compare the brand performance for South Korean industries and businesses. Total scores are graded by conducting one-on-one interviews of males and females aged between 15 and 60 who live in Seoul or six metropolitan cities in South Korea to assess their brand awareness and loyalty.